News and Events

Nowadays everything seemingly revolves around social media outlets like Twitter and YouTube, which is why our brand is hitting those venues hard with their new marketing campaigns.  Everyone in the Myrtle Beach, South Carolina region should keep an eye out for the new media push by the Japanese automaker, we here at East Coast Honda surely will.

In terms of video the campaign is looking to spread the word about the newly redesigned 2014 Civic...

Ok, so even we here at East Coast Honda agree that a lawnmower matched up with a Civic racecar on the track sounds like an unfair and unexciting race, but do let us go on, because we aren’t talking about a run of the mill lawnmower.

The Mean Mower from our brand is unlike anything you will see cutting grass here in Myrtle Beach, South Carolina, because it packs a 109 horsepower 1.0-liter...

If you have been following the East Coast Honda blog the past month you definitely are familiar with our brands efforts to save drive-in movie theaters across the country.  The Project Drive-In initiative is in full swing as the Japanese automaker is handing out state-of-the-art digital projectors left and right.

Originally there were only five theaters to win the new technology from Honda, all of which were voted by fans.  Joining the first theater, which...

Last month we introduced you to Project Drive-In here on the East Coast Honda blog.  Now, we are proud to announce that the charitable program is in full swing, with five theaters across the country set to receive upgrades to save them from closure.  All of us here in our Myrtle Beach, South Carolina dealership are excited to see these iconic theaters saved, and look forward to more charitable work from the Japanese automaker.

As...

Certainly older readers of our blog will have fond memories of spending warm summer nights sitting in their cars at a drive-in movie. Watching a double feature from the driver's seat is an American institution it is a shame to see so many of these fixtures of American culture going out of business, and sadly it looks like many more have the same destiny since Hollywood studios plan to stop distributing 35mm film reels...

It is no secret that for years the Honda Civic has been one of the most popular cars in the compact segment here in the United States. Known for its longevity, reliability and sporty appeal, it appears that the Civic has now spawned a sibling that will be debuted this year at the Frankfurt Motor Show.

The new model is called the Honda Civic Tourer and from the few images we have seen, we are...

Here at East Coast Honda we are committed to delivering the most relevant Honda news to you right here on our blog, even when the news isn't positive. Today we are here to tell you about the Honda Ridgeline and the extended vacation it could be taking from the current lineup of new Honda models.

You see, back in 2011, Honda announced that the Ridgeline pickup would not be getting a redesign/ overhaul in...

If you were ever in need of proof that the new Honda vehicles that are currently part of the Honda product line are some of the best that money can buy, then you simply need to turn to the folks at Kelley Blue Book. Recently, both the Honda Accord and the Honda Civic were named on KBB.com's list of the 10 Best New Sedans Under $25,000.

Like we mentioned in our last blog post, the 2014 Honda Accord Hybrid is on its way to our dealership. When it gets here it will be joining the ranks of other green offerings from Honda, like the 2013 Honda Civic Hybrid. If you have been considering purchasing an efficient and eco-friendly car from Honda, then let us give you a rundown of this personal favorite so you can make an informed decision when it…

Here at East Coast Honda, the glorious days of summer are not the only things we are looking forward to at the moment. Just over the horizon is the arrival of the new 2014 Honda Accord Hybrid to our showroom, and we can barely contain our excitement.

The 2014 Honda Accord Hybrid, is a variant of the flagship Accord which has been a smash hit with our customers ever since it joined the current lineup…