Nowadays everything seemingly revolves around social media outlets like Twitter and YouTube, which is why our brand is hitting those venues hard with their new marketing campaigns. Everyone in the Myrtle Beach, South Carolina region should keep an eye out for the new media push by the Japanese automaker, we here at East Coast Honda surely will.
In terms of video the campaign is looking to spread the word about the newly redesigned 2014 Civic with the #BestYourself campaign. Featuring musician and comedian Nick Cannon the ad sees him talk about self-improvement and drive around in the new model which will be available in our inventory of new Honda cars.
About 30% of the total marketing budget for the United States was allocated towards the new approach to advertising on social media.
For the luxury branch Acura, a web series titled "Comedians in Cars Getting Coffee," starring the unparalleled Jerry Seinfeld is now in its second season. Viewership has been gaining momentum and the brand has seen a 40 percent boost for the new season.
With Honda covering their customary channels, in addition to putting more importance on social media outlets the brand is renovating its methods. It seems they have a acute eye for the shifting times, and it will be interesting to see where they take their marketing campaigns down the road.
If you are interested in driving home in a new model stop by our dealership and one of our professionals in the finance center can assist you with the process.
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