News and Events

As drivers and consumers within the automotive industry become more fuel conscious, the notion of "bigger is better" doesn't necessarily apply anymore. This is why automakers have begun placing more focus and emphasis on fuel-efficient sedans and smaller options for drivers.

A shining example of the recent shift in the automotive industry is the refreshed 2013 Honda Fit.  The new compact city hatchback is designed to catch the attention of car buyers looking for…

Following its recent nomination for the Car of the Year in Motor Trend magazine, Honda's 2013 Honda Accord is up for another prestigious nomination. As an exceptionally redesigned sedan, the newest Accord is now in the running for the prestigious 2013 North American Car of the Year.

At the upcoming North American International Auto Show (NAIAS) in Detroit, Michigan, we here at East Coast Honda are proud to announce that Honda's newest Accord…

Being full of special-edition flair and with shining features, the new 2013 Honda Accord coupe with HFP (Honda Factory Performance) package made it's world debut at the 2012 Specialty Equipment Market Association show, in Las Vegas.

Available for just $4,650 without installation, the new the HFP package incorporates features such as 19" HFP aluminum alloy wheels, a decklid spoiler, an HFP sport suspension that improves handling capabilities, HFP underbody spoilers, red interior lighting…

While vehicle redesigns don't always work out for the best, we here at East Coast Honda are happy to announce that our favorite automaker's recent redesign of the Honda CR-V has worked out for the best. If you're wondering why or looking for proof, just look at the vehicle's latest accolade.

The recent redesigned Honda CR-V crossover won the Cars.com "Top Redesign of the Year" award for 2012. Incorporating a…

Although for typical United States customers, we can enjoy the 2012 Honda Civic whether it's a sedan or coupe, European drivers can enjoy the Civic as a sedan, coupe or as a roomier hatchback. This inconvenience for American Honda fans has encouraged questions about when Honda may release the Honda Civic hatchback for American drivers. And although Honda hasn't been outright with an answer, East Coast Honda of Myrtle Beach is here to…

Following the devastation of the earthquake and tsunami that struck Japan in 2011, Honda is reportedly fully recovered and feeling even better than before. After having suffered through short-term parts and production shortages, the automaker is said to back on track and performing exceptionally well.

Of course, if you're not willing to take our word for it, you could come check out the new Honda inventory at East Coast Honda, serving Myrtle Beach. Our…

The first step in solving a problem is truly identifying it. And while it's no secret that greenhouse gasses are not good for the environment, no automaker has yet come forward to specify how much it's producing... Until now, that is. Honda has now become the first automaker to fully close all of its greenhouse-gas emissions across all sources.

All sources?

That's right, the World Business Council for Sustainable Development and the…

Japanese automaker Honda, was recently voted as the number one Full-Line Automotive Brand. In a survey of 38,000 people, participants were inquired about their automotive brand preferences and Honda was ranked first!

"This study offers strong evidence that the Honda brand continues to be well-regarded by American consumers," explains, Mike Accavitti, Vice President of National Marketing Operations for American Honda. "The combination of strong brand equity and a fresh line-up of new models that…

As a result of Honda's recent partnership with Aha Radio, the automaker will now be including the technology into the forthcoming HondaLink infotainment system. While details are few and far between, the fresh connectivity system has essentially wiped the slate clean, or created something brand new.

With an initial appearance in the Honda Fit EV, HondaLink will be using a system that is not entirely based on satellite data which marks a step away…

Recently, design student Michael Mcgee shared his vision and designed a concept for a future Honda S2000. Although the vehicle might be long gone from the new Honda lineup available to drivers in the Myrtle Beach area, Michael Mcgee created a futuristic design for the S2000 and what it might look like in the year 2020.

Michael Mcgee's design is a full design of the iconic Honda S2000 if it were to be revived…