In recognition of April being Distracted Driving Awareness month, Honda is seeking to encourage safer driving habits through a new social media campaign. Using the hashtag #PhoneDownEyesUp, Honda is launching a series of six 20-second videos centered on a simple premise: "if you can't text and complete an easy task, you certainly can't text and drive."
The videos portray several situations in which people attempt to text while performing various everyday tasks such as cutting hair, gardening, cooking, cleaning, and exercising. The videos can be seen on Honda's various social media pages such as Instagram, Facebook, and YouTube. The automaker has also released downloadable smartphone wallpapers, available on Facebook, Twitter, and Tumbler, that can serve to remind drivers to put their phone away when behind the wheel
"Honda is deeply committed to enhancing the safety of everyone on the road, so it's imperative that we encourage everyone to stay focused, and remind them about the dangers of texting and other potential distractions while behind the wheel," said Susie Rossick, Assistant Vice President of Marketing at Honda. "This campaign is intended to be both relatable and sharable content that will reach millennials and deliver an easy-to-understand message about the very human limitations we all have when it comes to driving while distracted."
The videos will run throughout April. More information can be found at www.honda.us/PhoneDownEyesUp.
