Typically we see Bruce Willis on the big screen flanked by large explosions and a huge gunfight, both of which are far from safe. For the Super Bowl our brand teamed up with the Die Hard actor to show off a more caring side, one that was, dare we say, more huggable.
At East Coast Honda we were ready for some action when Bruce Willis appeared in our brands commercial, but a softer side of Willis showed up. To promote car safety the commercial asked us all to hug someone we care about, and they did this with a serious yet fun message, take a look below:
The lineup of vehicles we have here in Myrtle Beach, South Carolina are award winning for their safety, and are one big comfortable metaphorical hug for passengers and drivers alike on the road.
Come check out all of our safe new Honda models today, and remember to hug someone special in your life, or Bruce Willis will be mad, and we bet you really don't want him angry with you.
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