News and Events

The SCORE Baja 1000 is an 821-mile race, beginning and ending in Ensenada, Mexico, consisting of high-speed desert crossings, technical, rocky mountain trails, silt beds, washes, ditches and jumps. Despite reduced visibility due to an increased amount of dust an fog, which caused more than half of the original 239 entrants to drop out, Honda's Ridgeline Baja ran trouble free, taking home a Class 2 victory in a time of 25 hours, nine minutes and 47 seconds...

The Tokyo Motor Show kicked off in Japan today, and Honda brought along a strong showing--including a number of motorcycles, a hybrid Odyssey for the Japanese market, and the star of the show, the Clarity. If you haven't heard about previous generations of this car, you're in for a real treat.

Recently, we've been seeing more and more Honda models updated than ever before. It seems the automaker we know and love has decided to mark its territory as the premier builder of state of the art family vehicles, and the industry and shoppers alike have taken notice. Meet the 2016 Accord, the latest example.

If you're reading compact car reviews in search of the perfect model in that segment, chances are you've happened across the Honda Civic. This car isn't just solid, it's the stuff of legends amongst drivers and journalists alike, with its firm drive, excellent gas mileage, and stylish looks.

As we mentioned just last month, the 2016 Honda HR-V is ready to appeal to the needs of a wide range of drivers. All of the features and design elements you've come to love from past Honda models, are now combined into one solid vehicle that has it all. Take a look.

Is the HR-V crossover the right fit for you? Come find out by visiting East Coast Honda conveniently located in Myrtle Beach…

Less is more and the Honda HR-V proves the strength of this statement.  Small yet fierce, the Honda HR-V is modeled after its Honda Fit brethren, only packs more space and a bit more height.  Its versatile environment not only opens up plenty cargo capabilities but welcomes a surplus of technology and comfort-driven amenities.

This brand -new model is, simply, loaded with luxuries. From its leather-trimmed, climate control seating and panoramic moonroof to its HondaLink…

Are you a soon-to-be college graduate that dreams of driving off in to the sun after graduation with a brand new car? If you are, then the team at East Coast Honda is here to help you get behind the wheel of a brand new Honda. Follow the steps below and our team will help you give yourself the greatest graduation gift of all:

1. Prepare a 5% down payment.

2. Proof of current or…

If there's one thing that Honda is really good at, it's surprises. If there's another, it's pulling the gloves off when it counts and delivering a vehicle that is outstanding in virtually every conceivable way. So when we heard that the brand was previewing the tenth-generation Civic at the New York Auto Show, we were fifty shades of stoked.

The Civic Concept, unveiled last week, showcases the design direction the new…

Enjoying a particular ride is about getting as much as you pay for, and even more. That's what you'll find in the new 2015 Honda Pilot, loaded with more features and coming with more interior space to make sure the people you love are comfortable and safe in the back. Press play to watch this 2WD version of the Pilot in action, then head on over to our Myrtle Beach, SC dealership for…