News and Events

Every automotive dealership operates on a cycle dictated by monthly volume targets. These are not just internal benchmarks; they are often tied to tiered manufacturer incentives that can significantly alter the store's profitability for the entire month. 

The 2026 Honda Civic is here! Experience impressive fuel economy with the LX trim, or unleash 200 hp in the Civic Si. Perfect for your Grand Strand commute, whether you're heading to CCU or cruising around Myrtle Beach. Come see why we're the #1 Honda dealer in South Carolina! Visit us today.

Securing a final $500 or $1,000 discount often makes the difference between a good deal and an exceptional one. At East Coast Honda, our team focuses on helping you identify every available manufacturer incentive to lower your total cost of ownership. These programs are specifically designed by Honda to reward brand loyalty, support recent graduates, and honor military service members. Because these incentives typically apply to the "cap cost reduction" on a lease or as a direct down payment assistant on a purchase, they immediately improve your equity position in the vehicle.

Honda has established a reputation for engineering vehicles that prioritize long-term efficiency without sacrificing the driving dynamics that local owners expect. As a full-line automaker, the brand manages a diverse fleet that includes everything from compact sedans to three-row SUVs, yet it consistently maintains some of the highest fleet-average fuel economy ratings in the industry. 

2026 Honda Passport has been named one of Autotrader's "Best New Cars of 2026." This prestigious accolade isn't handed out lightly; it represents months of rigorous testing and evaluation by the industry's most discerning editorial voices. At East Coast Honda, we’ve watched the evolution of the Passport closely, and this redesigned model is more than just a refresh—it is a complete reimagining of what an adventure-ready SUV can be.