News and Events

At East Coast Honda, the distinction of being the highest rated car dealership in Myrtle Beach is built upon a foundation of technical mastery. Unlike independent repair shops that handle various makes and models, our service bays are staffed by specialists who focus exclusively on the Honda lineup.

The 2026 Honda Civic is here! Experience impressive fuel economy with the LX trim, or unleash 200 hp in the Civic Si. Perfect for your Grand Strand commute, whether you're heading to CCU or cruising around Myrtle Beach. Come see why we're the #1 Honda dealer in South Carolina! Visit us today.

Maintaining the performance and longevity of your vehicle should not require a major disruption to your daily schedule. We offer a complimentary Pick-Up & Delivery service designed to bridge the gap between necessary vehicle care and your busy life. This service allows you to have your vehicle professionally maintained by certified technicians without ever having to leave your home or office. Our goal is to ensure your maintenance is handled with the highest level of convenience.

Securing a final $500 or $1,000 discount often makes the difference between a good deal and an exceptional one. At East Coast Honda, our team focuses on helping you identify every available manufacturer incentive to lower your total cost of ownership. These programs are specifically designed by Honda to reward brand loyalty, support recent graduates, and honor military service members. Because these incentives typically apply to the "cap cost reduction" on a lease or as a direct down payment assistant on a purchase, they immediately improve your equity position in the vehicle.

The 2026 Honda lineup introduces an impressive evolution in vehicle connectivity with the enhanced HondaLink® system, designed to elevate the driving experience through seamless smartphone integration, robust remote control features, and comprehensive vehicle monitoring. HondaLink® offers drivers a dynamic platform that transforms their vehicle into a connected hub, providing convenience, security, and entertainment right at their fingertips.

As the largest Honda dealership in South Carolina and the leading volume seller of new and pre-owned vehicles in Myrtle Beach, East Coast Honda sets the standard for automotive sales and service in the region. The dealership’s commitment to customer satisfaction is reflected in its status as the highest-rated Honda dealership in South Carolina, a distinction earned by consistently exceeding expectations across every aspect of the car buying and ownership journey.

The Honda Maintenance Minder is an advanced system designed to monitor your vehicle’s condition and notify you when service is needed, tailored specifically to your driving habits and engine performance. Unlike traditional maintenance schedules that rely solely on mileage, this system evaluates real-time factors such as engine temperature, trip length, speed, and load to estimate the health of your oil and other critical components. Understanding these alerts is crucial for preserving your vehicle’s performance and reliability.