The pickup trucks segment is a competitive one. No one can deny that. Every automaker proclaims their truck to be the roughest, toughest one on the road today. But Honda prefers to let the driving experience do all the talking, rather than posting gimmicky commercials that are nothing more than attention grabbers.

Case in point? The 2012 Honda Ridgeline. Available for a test drive at East Coast Honda, serving the greater Myrtle Beach area, the…

Three decades ago Honda made a daring decision to manufacture its models in the U.S. In 1982, Volkswagen was the sole auto manufacturer building vehicles within the United States. VW's production was not working as efficiently as they had anticipated which made some people doubt their operation. As John Voorhorst, a consultant and retired executive of auto-parts supplier Denso, puts it, Honda was "the canary in the coal mine."¹ In other words…

At the beginning of April every year, thousands of people across the nation partake in a little humor. April Fool's Day is a unique day of the year when almost every person has a funny side, even the folks at Honda. The marketing team at Honda decided to create a funny new anti-theft technology and then went on to fool many readers across the web.

Known simply as TERII, the new system seems to…

The United Kingdom's leading provider for automotive, motorcycle, and industrial batteries is Yuasa Battery Sales. This company has sponsored the Honda Racing Team since 2009. Recently, Yuasa Battery Sales led on that that the company would like to extend their partnership with Honda. This involves a 3-year exclusive contract that will transform the Honda Racing team's image.

How exactly will this contract transform Honda Racing? Well, this change won't be too drastic…

One attribute that makes the Honda Civic Natural Gas sedan so popular is the affordability of its fuel. Natural gas is both less expensive and gives off fewer emissions than gasoline. The only set back is attaining compressed natural gas to fuel your Honda Civic Natural Gas sedan can be quite inconvenient. Conventional gasoline is much more accessible than compressed natural gas. Not every gas station pump offers natural gas. So, drivers of the Honda…

The 2013 Honda Fit EV will arrive at Honda dealer showrooms across the United States in the near future. However, before this model can be sold it must pass the Honda Electric Vehicle Demonstration Program. You may have already caught wind of this news, but the first Honda Fit EV is already going through real-world assessments in Torrance, CA. Recently, two of these models were sent to Google headquarters and Stanford University to undergo further…

Honda feels as though every child deserves to participate in sports because it's healthy and helps them learn the value of sportsmanship and teamwork. Perhaps that is why the Japanese automaker has partnered with Little League Baseball and Softball for over a decade.

Over the past 15 years, Honda has collaborated with the Urban Initiative, which is the association that developed the Little League Baseball and Softball program. This organization did this in an?

Everyone driving a new Honda around Myrtle Beach has one more reason to feel proud. The latest "2011 North American Environment Report" released by Honda in late January shows the company is sticking by their eco-conservative guns. While many of us can't keep our New Year's resolution for longer than three days, Honda has managed to abide by the principles outlined in their official environmental statement for over a decade. That kind of…

Honda drivers in Myrtle Beach are already enjoying the extreme value, prized fuel economy, and rave-worthy versatility of the Fit sub-compact. In the past five-years it's earned a reputation among not only drivers, but scrutinizing car critics. We're talking the editors at Car and Driver, the experts at Edmunds.com, the value-obsessed folks at ALG, among many others. Soon, Honda will be introducing an EV variant of the Fit, which promises everything its…

Are you on the market for a new sports car with hybrid power? East Coast Honda in Myrtle Beach, SC has the Honda CR-Z. They're not the only ones who are aware that the CR-Z, hybrid is a finalist for Wheels Car of the Year.

Wheels judge James Whitbourn said CR-Z is "refreshingly pure and enjoyable. Combine the grin factor with the efficiency promised by the hybrid system and there's little doubt the…